Frequently Asked Questions
The most common questions about Pilcrowa.
What does Pilcrowa do?
It generates blog, LinkedIn and Meta content from a brand or voice profile, with editing, images, revisions, export, and publishing in one flow. You can also have your own writing reviewed, and convert content from one channel into another.
Will the content match my brand voice?
Yes. A voice profile is extracted from your company documents and website (for blog and Meta) or your past posts, links, and voice note (for LinkedIn), and generation builds on it.
Is the content current? Does it use data/news?
Trending topic suggestions scan the live web. When the tone and topic fit, the body cites real, published sources — nothing is fabricated. As an extra safeguard, percentage and figure claims in the text are checked against your sources, and any number without a match is flagged for you.
Is there auto-publishing to LinkedIn?
If you've connected the author's LinkedIn account, you can publish the draft to their profile in one click, or schedule it for a future date — a scheduled post goes out whether or not you're in the app. You can also just copy the text and post it manually.
Can it publish to Meta directly?
Not yet. For Meta it generates the caption, hashtags, a 4:5 image, caption variants, Story ideas and a video script; you copy the content or export it as TXT/Markdown and post it yourself. Direct publishing is on the roadmap.
Can I publish blogs to WordPress?
Yes. You can send the blog over as a draft or publish it directly. The connection is set up PER COMPANY: each client has their own site connected, so a post cannot land on the wrong one. You can also export as DOCX/PDF/HTML — TXT/Markdown for LinkedIn and Meta content.
Can I have my own writing reviewed?
Yes. Paste your text or upload a PDF/DOCX/TXT/MD file: as you edit you get scores for readability, originality, concision and structure, and every warning is a one-click fix. The deep review adds concrete sentence-level suggestions on argument strength, transitions and tone consistency; you can export the result or convert it into another channel.
Can I use the same content on more than one channel?
Yes. You can convert a finished piece into a target channel: blog ↔ LinkedIn ↔ Meta. It isn't copy-paste — the target module starts fresh content and the text is rewritten under that channel's length, hook, hashtag and SEO rules.
Can my client sign off on the content?
Yes, and your client doesn't need an account. You generate an approval link for the draft; they open it, read the content and either approve it or write what should change. The link is closed to search engines and you can revoke it at any time.
Can I add teammates to my account?
Yes. You invite a teammate by email and give them one of three roles: the owner does everything, an editor creates and publishes, a viewer only reads. Billing and membership stay with the owner, and credits come out of the account's shared balance. Teams are available on every plan.
Can I edit the generated content?
Absolutely. Sentence and block locking, comments, chat-based revisions, and version history let you shape it exactly how you want.
How does the credit system work?
There's a single balance: posts, images, revisions and reviews all draw from the same credits, so you don't track 15 separate limits. Topic suggestions, briefs, hooks and stock images cost 0 credits. When you sign up you get a one-time 10 trial credits; to continue you pick a plan.
When will the academic article module launch?
The module works, but it's in closed testing right now and isn't part of the credit plans. It produces cited long-form content: interview-based intake, a verified source pool and an APA/MLA/Chicago/IEEE bibliography. Write to us if you'd like early access.
How is my data protected?
See the Privacy Policy and Data Protection Notice pages for details.